I was wrong. Complacent. And woefully unprepared.
In the past, I generally expended about 15% of my energy towards a "holiday" mood for my booth. The holiday season at Chartreuse (where I've been for a mere 7 months now) is HUGE. Shoppers have a voracious appetite for holiday items and wintry decor—not what I'm accustomed to! My sales this November are 3X what they were at my last location.
Toy trucks with trees? Only 3 left. Vintage sleds, skates, snowshoes, skis? Gone in a flash. Religious items? Scraping the barrel.
Moving to a thriving location—a DESTINATION—that operates on the "event" model rather than as a traditional antique shop has been mind-blowing. So, I've had to scramble, since almost everything I had up my sleeve (aka in my shed) sold nearly immediately. I've had to resort to using colors and decor to set the mood.
I pulled out every last holiday-ish vintage item I had. I sprinkled some greenery and pinecones (free!). I threw in some "snowflake" tags (see them hanging on the green frames?). I even went out and bought MORE holiday items (those AWESOME handmade wood trees sprinkled throughout). The giant 24 letters are a stretch (alas, no 5), but it's all of the mood. I'm kicking myself now, because I couldn't have anticipated this.
My junky Chartreuse BFF Justin found these awesome woolen longjohns to set HIS stage (as well as loads of great funnel trees, inventive ornaments from crusty rusties, etc.). What tricks do you have for holiday-ifying your booth without access to new vintage holiday items? How do you pull out all the stops? I just may need all 11 months to get ready for next year's Chartreuse holiday sale...
P.S. If you're still hoping for a 2014 holiday calendar, get cracking! Supplies are limited, and I won't be shipping Dec. 10-15 (I'll be in Florida).