It's a whole new world, my friends. I finally joined the 21st century and got me a fancy Square. Well, technically I got it for the Lucketts show, but it was incompatiable with my old-as-dirt previous cellphone.
It's a good thing I did, too. This pristine little bad boy was getting a workout at the show this past weekend. Justin's Square wasn't working for the first half, so mine was handling the heavy lifting. When we reckoned up, it turns out approximately 2/3 of our sales were credit card sales.
It's hard to wrap my head around the fact that a mere 18 months ago (last time we did this show), neither of us had a Square. Times have changed.
I'm well aware that most of you other dealers that do shows all the time have been onboard with credit-card readers for aeons. So, I'm directing this advice to those of you who haven't done so: IT'S TIME.
Don't lie. I know you get asked "do you take credit cards?" all the time. I know you cringe when you have to turn away a sale. I'm here to tell you that it's easy and will be the best thing you can do for your next show.
You sign up. It's free. It's super-easy to set up online (connect to your business bank account), and it's super-easy to operate. Bear in mind, however, that you pay 3% for this privilege, so bear in mind when pricing.
I busted mine out the night before the sale. I gulped down some vino, and did a test-run by swiping my other credit card for a $1 charge. I'm in business! Once the show started, and all the buyers were throwing their cards at me, it was just a matter of swiping, then getting them to "sign" with their fingers on the cellphone.
Good thing I'm not a germaphobe. Hundreds of buyers touching my cellphone can get skeevy. Dozens of them trying to sign with a pen? Yikes.